School of Marketing & Growth
Digital Marketing Masterclass
Run full-funnel, AI-powered campaigns across every major channel.
Program objective
Build industry-ready competencies aligned with global business practices and Islamic ethical values.
What you'll be able to do
- Understand industry frameworks and tools.
- Apply concepts through projects and case studies.
- Demonstrate ethical decision-making.
- Present a professional capstone project.
Curriculum
Six modules, thirty hours
Marketing Fundamentals
5 hrsConcepts, frameworks, practical exercises, AI tools, industry applications and ethical considerations — illustrated with global examples (Apple, Google, Microsoft, Amazon, Tesla, Salesforce) and leading GCC organizations.
Social Media Marketing
5 hrsConcepts, frameworks, practical exercises, AI tools, industry applications and ethical considerations — illustrated with global examples (Apple, Google, Microsoft, Amazon, Tesla, Salesforce) and leading GCC organizations.
SEO
5 hrsConcepts, frameworks, practical exercises, AI tools, industry applications and ethical considerations — illustrated with global examples (Apple, Google, Microsoft, Amazon, Tesla, Salesforce) and leading GCC organizations.
Content Marketing
5 hrsConcepts, frameworks, practical exercises, AI tools, industry applications and ethical considerations — illustrated with global examples (Apple, Google, Microsoft, Amazon, Tesla, Salesforce) and leading GCC organizations.
Performance Marketing
5 hrsConcepts, frameworks, practical exercises, AI tools, industry applications and ethical considerations — illustrated with global examples (Apple, Google, Microsoft, Amazon, Tesla, Salesforce) and leading GCC organizations.
AI-Powered Marketing
5 hrsConcepts, frameworks, practical exercises, AI tools, industry applications and ethical considerations — illustrated with global examples (Apple, Google, Microsoft, Amazon, Tesla, Salesforce) and leading GCC organizations.
Islamic Business Ethics, ESG & Responsible Leadership
Like every IBS certificate, this program carries the mandatory module in Islamic Business Ethics, ESG & Responsible Leadership.
Capstone project
Build a complete digital marketing campaign.
Examination
60 MCQs, 2 case studies and 1 applied business problem, conducted through a proctored platform.
How the 40 hours break down
30 hours
Structured learning delivered through the LMS and live sessions.
5 hours
Harvard-style case studies grounded in global and GCC examples.
3 hours
One-to-one and group mentoring with faculty and industry mentors.
2 hours
Capstone project — an industry-relevant deliverable reviewed by mentors.